Blue Nile

Blue Nile: As the largest online retailer of certified diamonds, engagement rings and fine jewelry, Blue Nile offers outstanding quality, selection, and value.

Blue Nile Inc is an online retailer of jewelry, including diamonds. Blue Nile was founded in 1999 and today is the largest online retailer of certified diamonds. Internet Retailer magazine listed Blue Nile as the web leader in the Jewelry category for 2007, and Forbes magazine has listed Blue Nile as its favorite online jeweler 2000-2006.

Blue Nile is based in Seattle, Washington. Blue Nile competes with traditional jewelry stores such as Tiffany & Co., and Cartier and also online retailer stores such as Abazias.com, WorldJewels.com, AnzorJewelryCorp.com, Ice.com and TowerOfJewels.com.

The key feature of being able to search through thousands of diamonds by carat weight, cut, clarity, color and other characteristics, is what attracts many customers to the website. Unique until relatively recent time, the search function has since been replicated at other websites, such as OvernightDiamonds.com.

Blue Nile
Type Public (NASDAQ)
Industry Retail
Founded 1999
Headquarters United States Seattle, Washington, USA
Key people CEO: Diane Irvine
Products Diamonds & Jewelry
Revenue $319 million USD (Dec 2007)
Website www.bluenile.com